Reinventing a classic

challenge Slowly but surely popcorn had become a second class snack, relegated to kids and the cinema. We had to bring some fun and energy back to this category and this simple but amazing product.

solution We developed this new brand from scratch; premium, fun, full of flavour yet also rooted in what is fundamentally a very natural product. Our work was based on the insight that we all have our own Portlebay - a happy, sunny place (real or imagined) where we love to escape with friends and laughter.

“The team managed to really bring our vision to life - they know how to take a raw throught and develop not just a logo, but a whole visual brand world. the brandbean is strategic, creative and fun; true brand partners for us."

- Jonty White, Founder