Teaming up with the world's leader in sport.

challenge After a series of successful innovations in recent years, ESPN Latin America was loved by fans for the sheer quantity of sports offered; in fact so many that viewers found it difficult to navigate the brand and find particular contents.

solution Our work, alongside Horacio A. Agulla and the agency Luna, included the development of a five year strategy for ESPN Latin America and a reorganisation of the brand's visual identity. Maintaining brand strengths of quality and variety, we asked ourselves how to make it easy for sports fans to find the action. We simplified the brand architecture, product naming and hierarchy and created a new, consistent look for brand communication.