—We are a boutique consultancy, this implies that the partners work personally in each project, from the beginning to the last delivery.
—We are a unique team: a perfect combination of strategy, with the creative talent of Buenos Aires. We are Argentines and British. We are thinkers, creatives and do-ers.
—We like new challenges and we always come to an innovative solution. We are experts. We know how to grow brands.
we are:
May
Ramirez
Porteña in her heart, a soul without borders or boundaries! May has a Bachelor of Arts from the University of Buenos Aires and a Masters in Analysis of Speech. She adores exploring and understanding different habits and customs, understanding what motivates people. She is naturally curious and a real observer of people, and always has been, including years working in cinema and art festival production. She has over 10 years experience working in consumer research and her training in Design Thinking & Innovation allows her to get close up and observe and study what the world needs, a world that is in constant change.
Lilian
Nader
A Psychology graduate from the University of Buenos Aires, Lilian has spent the last 30 years exploring the world of Latin American cultures, consumers and brands.
She has conducted qualititative research in almost every category and country, drawing on a range of different techniques.
Lilian brings a wealth of experience, insight and social context to all of our projects and is an invaluable member of the team.
Santiago
Spigariol
Born in Argentina's Patagonia, our Creative Director Santiago has a long history of illustration, graphic design and urban interventions, teaching and designing brands with the same passion and originality that he brings to his own artistic work.
Santi graduated in Graphic Design from the University of Buenos Aires, and over ten years later he continues to teach in the same faculty and to develop young creative talent. He is a regular participant in a number of exhibitions, design workshops and talks.
Hilary
Strong
Hilary is our native English team member. She was born and raised in London before spending various years working and travelling the four corners of the world. She arrived in Buenos Aires in 2008 and fell in love with the people and every aspect of Latin American culture. Hilary is an expert in innovation, brand creation and development, and is passionate about consumer insight and trends. She spent more than 12 years working in marketing at Unilever, most latterly as Global Brand Director Knorr. Hilary's consultancy experience includes major brands such as Isenbeck, Coca-Cola, Mars and Nestle. She founded the brandbean in 2008.
Créditos fotográficos:
Iara Kremer
Luz Aicardi
Horacio A. Agulla.