Getting under the skin of Argentinean teenagers

challenge Without any brief or any client in particular, we were really curious to get to know the next generation of voters, leaders and consumers. Meet Generation Z, Argentina.

solution Our independent study combined a quantitative element, conducted through social networking, with a series of qualitative workshops with different groups of teenagers. We explored a variety of themes, in particular the definition and role of communication, their hopes, dreams, fears and expectations for the future. The study revealed some fascinating insights, all of which were presented to a select group of our clients.