Joyful colours

challenge This premium brand specializes in rugs and home furnishings, all made by hand in the north of Argentina. A pioneer in the market, Elementos Argentinos was facing a growing number of competitors, many copying directly different elements of the brand.

solution We had a very clear vision for the brand; assert market leadership and much stronger differentiation vs the competitors. We maintained elements of the original brand logo, building a totally new visual world around this and applying it to all brand materials. The visual world was inspired by the richness of colours and textures that really set Elementos Argentinos apart.