Exploring new consumption occasions

challenge We have worked with Diageo on a number of consumer insight projects, for both the local Argentina and Latin America regional teams.

solution Our techniques have included qualitative focus groups, ethnographic studies, competitor analysis and semiotics. For our latest project with Diageo we designed an innovative approach to immersing ourselves in the lives of a particular consumer group and accompanying them on an average night out.

"From the start of our work together, the brandbean have been partners for us. Their passion, strategic vision and the quality of their thinking and insight are what set them apart from other agencies. We know that research is just a tool - it's the quality of the analysis and thinking at the brandbean that really add value to our business. And beyond great results, we've had a lot of fun!"

- Carlos Esquivel, Innovation Planner.