Developing a totally new business unit

challenge The world's leading learning company asked us to help them to design, develop and communicate a new global business unit, targeting Professional Development of teachers.

solution Professional Development was a totally new step for Pearson, requiring communication with a new type of customer that included national Governments and education institutions. Our challenge was to create differentation for the new business unit, whilst maintaining key elements of a globally known brand with years of history in the development of student learning. Our work included a multilingual website and design and production of a concept video.

"The brandbean in 3 words? Innovative. Impactful. Quality. The team listened to us and instantly understood what we needed, almost better than us! The experience of working together and the end result have been first class. We have already recommended the brandbean to other Pearson teams around the world."

- Celina Gismondi, Marketing Director, Pearson Professional Development