the brandbean
We are an integrated agency, experts in growing brands in Latin America and the world. We grow brands.

We are a boutique consultancy, this implies that the partners work personally in each project, from the beginning to the last delivery.

We are a unique team: a perfect combination of strategy, with the creative talent of Buenos Aires. We are Argentines, British, Venezuelans. We are thinkers, creatives and do-ers.

We like new challenges and we always come to an innovative solution. We are experts. We know how to grow brands.

we are:


Hilary is our native English team member. She was born and raised in London before spending various years working and travelling the four corners of the world. She arrived in Buenos Aires in 2008 and fell in love with the people and every aspect of Latin American culture.

Hilary is an expert in innovation, brand creation and development, and is passionate about consumer insight and trends.

She spent more than 12 years working in marketing at Unilever, most latterly as Global Brand Director Knorr. Hilary's consultancy experience includes major brands such as Isenbeck, Coca-Cola, Mars and Nestle. She founded the brandbean in 2008.


Born in Argentina's Patagonia, our Creative Director Santiago has a long history of illustration, graphic design and urban interventions, teaching and designing brands with the same passion and originality that he brings to his own artistic work.

Santi graduated in Graphic Design from the University of Buenos Aires, and over ten years later he continues to teach in the same faculty and to develop young creative talent. He is a regular participant in a number of exhibitions, design workshops and talks.

Maria Sylvia

Our caraqueña, the one in charge of opening Colombia and this northern part of the region. She has more than 15 years of experience, of which 7 are in London, an MBA in INSEAD, and has been in Bogotá for 5 years where he is happy.

An expert in innovation and brand development, she is passionate about uncovering powerful insights and has huge experience capability training within marketing.

Over the last 15 years she has worked for companies like Diageo, Unilever, Reckitt Benckiser and Johnson & Johnson, as well as brand consultancy for brands like Cerveza Corona and CISA locks.


A Psychology graduate from the University of Buenos Aires, Lilian has spent the last 30 years exploring the world of Latin American cultures, consumers and brands.

She has conducted qualititative research in almost every category and country, drawing on a range of different techniques.

Lilian brings a wealth of experience, insight and social context to all of our projects and is an invaluable member of the team.


Graphic Designer, graduated in the University of Buenos Aires, lover of photography, Julieta participated in several photographic exhibitions in the country and abroad. After working in Buenos Aires for over 10 years as a graphic designer, Juli worked as a photographer traveling the seas before joining The Brandbean.

Juliet is our main organizer; Managing our studio, all day-to-day operations and projects. She is the key contact for customers and speaks great English.


Meticulous and lover of fluo. She found in the illustration her great passion within the design. Passionate about branding in equal measure!

Also a fan of social networks and new visual trends.

Currently she is studying her last year in the race of Graphic Design of the University of Buenos Aires.

Créditos fotográficos:
Iara Kremer
Luz Aicardi
Horacio A. Agulla.