mas imagenes

Inaka Strategy / Identity / Design

Global 2012

Making software a bit cool

challenge Inaka is a world class team of software developers, but was constrained by a second class corporate image.

solution We worked with the management team at Inaka to help them think through their business and brand vision; what they offered, to whom and how. Together we defined the values and personality of the brand and then brought this to life with a totally new brand identity, website, corporate materials and even resdesigned parts of the team office.

"We asked for a rebranding of our consultancy and got so much more; a true journey of introspection that has genuinely affected every part of our business, as well as delivering us a great new visual image!"
- Chad DePue, Founder

more cases

Making software a bit cool

challenge Inaka is a world class team of software developers, but was constrained by a second class corporate image.

solution We worked with the management team at Inaka to help them think through their business and brand vision; what they offered, to whom and how. Together we defined the values and personality of the brand and then brought this to life with a totally new brand identity, website, corporate materials and even resdesigned parts of the team office.

"We asked for a rebranding of our consultancy and got so much more; a true journey of introspection that has genuinely affected every part of our business, as well as delivering us a great new visual image!"
- Chad DePue, Founder