Reaching a new audience

challenge With a boom in digital media and rapid penetration growth in across Latin America, ESPN wanted to review its digital offer, particularly given the opportunity to reach a new, younger audience.

solution Whilst still in early stage of development in Latin America, digital represents an enormous source of future business for media companies. We worked with the digital team at ESPN, developing a new strategy for brand identity and communication. Our vision was to deliver a solution capable of connecting the brand with a new audience whilst also building on ESPN's reputation as an innovative market leader.